Intelligence Applied is the home of the latest thinking from TNS, where we discuss issues impacting our clients, explore what makes people tick and spotlight how these insights can create opportunities for business growth.
Violence against women is one of the great shames of our nation. The research by Taylor Nelson Sofres shows that although the vast majority of Australians abhor domestic violence, too often we still blame women, we excuse men, and we minimise the severity of violence.
Why is a set of perfect white teeth such an imperative for Americans? Why are Chinese men so slow to trust each other? TNS's unique study of the Ideal Man as he appears across cultures spotlights the nuances that can become pitfalls for brands - and not just those targeting men.
The millions of experiences that customers share on social media should be a game-changing opportunity for brands. But to take advantage brands need a way to decode social data and translate it into meaningful insight and better customer experience. That's exactly what TNS has developed.