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We pride ourselves on sharing our innovative thinking and actionable insights through media, round tables, case studies and events


Report Shows a Shake Up in Domestic Travel Ahead

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Kantar TNS reveals insights in to the share economy, regional tourism and China’s traveller ...

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Kantar TNS wins 2016 B&T Research Agency of The Year

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Friday night saw Sydney’s Town Hall packed to bursting with over 800 of media and marketing’s glitterati attending the 11th annual running of the B&T Awards ...

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How Brands Can Tap Into Aussie & Kiwis Emotions: Facebook Research

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Facebook and TNS Australia have investigated how Australians and New Zealanders present themselves on the Facebook and Instagram platforms, turns out there are six different types of consumer identities which creatives can use to really establish a connection ...

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Speed, agility and openness: the new rules of product innovation

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There’s no longer an excuse for marketers who uncover a high potential opportunity only to see a competitor exploit it first, writes Nikki Davey ...

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From 'Lean In' to 'like a girl' - branding feminism in 2015

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Are big brands exploiting the gender-equality debate for their own gain? Or is their support just what's needed to agitate boardrooms, inspire through social media and drive real change? ...

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Financial stress reality for one in four workers

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More than one in four Australian workers feel financially stressed and find it difficult to make ends meet, a national study has found ...

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India’s top 50 brands record 2 percent drop in overall value

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According to a BrandZ study conducted by research agency Millward Brown and commissioned by WPP, the overall value of top 50 brand has dropped by 2 percent in 2016 ...

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Combined Video Advertising Better Than TV Alone: Research

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Millward Brown conducted research that shows the relationship between Facebook campaigns and TV spend, evaluating the results of campaigns from Telstra, McDonald’s, Toyota, Nestlé and Tourism New Zealand. ...

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No-sound scrolling means Facebook requires tailored creative

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Millward Brown conducted research that shows the relationship between Facebook campaigns and TV spend, evaluating the results of campaigns from Telstra, McDonald’s, Toyota, Nestlé and Tourism New Zealand ...

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The Rise of Womenomics

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Nikki Feld, Senior Consultant from TNS, explores the value of gender specific advertising and why marketing to women pays off ...

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Millward Brown research shows that effective Facebook video ads complement TV investment

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Millward Brown CrossMedia research and LINK for Digital copy testing analysis of leading advertisers Telstra, McDonald's, Toyota, Nestlé and Tourism New Zealand has revealed ...

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No-sound scrolling means Facebook requires tailored creative

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The overwhelming majority of people scrolling through their Facebook newsfeeds do not unmute video advertising ...

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Report: Aussie marketers are suffering from consumer touchpoint confusion

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New report finds just 30 per cent of Australian marketers feel in control of the many consumer touchpoints now available to them ...

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Social media monitoring is now more popular than brand tracking and focus groups

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Social media has overtaken more traditional marketing research techniques to become the top metric for brands in Australia ...

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Public Sector Marketing Communications Summit: The Ideas Boom Edition

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The public sector is becoming more accountable than ever before, as media and technology provide a real-time window into our organisations ...

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WPP AUNZ announces new senior leadership roles for Keiran Moore and Ben Dixon

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WPP AUNZ has announced the appointment of two new senior executive positions as the group moves to drive deeper local management and collaboration. ...

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Ad blitz to combat disrespect to women

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A $30 million advertising campaign hopes to combat violence against women by focusing on early attitudes of disrespect ...

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Domestic violence ad campaign to focus on 'influencers' in bid to change attitudes

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A $30 million awareness campaign will be rolled out across the country from this weekend to try to change dangerous and entrenched attitudes about violence towards women ...

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Domestic Violence Ad Campaign Asks Australians To 'Stop It From The Start'

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A young boy slamming a door on a girl as a "joke." A tubby tween being berated by his dad for throwing "like a girl." A tense argument in a car ...

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Ad blitz to combat disrespect to females

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As a crown prosecutor Christian Porter encountered scores of rapists and wife bashers ...

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‘He did it because he likes you’: Confronting ad addresses domestic violence at the start

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WE OPEN on a young girl at a family gathering. A young boy, aged 10, rushes past with two friends — the girl follows ...

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One in five Australians believes people with anxiety 'put it on'

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Sitting at his desk at work, Oliver Shawyer would get so anxious he thought he was having a heart attack ...

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The Heads Up initiative

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helping Australian businesses save up to $11 billion each year ...

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New appointment in the IPD global team

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I am delighted to announce the appointment of Ray Crook as Global Director for IPD Product Testing ...

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New research shows how many days per year users spend staring at mobile phone screens

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Research released by global market research company TNS found people aged 16 to 30 were addicted to their mobile devices, spending ...

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Domestic violence utterly unacceptable: PM

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Releasing new research to coincide with White Ribbon Day, Mr Turnbull said the death of 78 women so far this year was "utterly unacceptable" ...

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Research: Domestic violence victim blaming 'rampant'

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Despite strong community support for ending domestic violence, the report by market research group TNS found Australians are taught from childhood to understate the severity of family violence ...

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Research: High social media usage set to change brand engagement strategy

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New research from TNS showing rising social media IM messaging may impact the way brands create sharable content for consumers ...

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Instant Messaging use jumped 10% year-on-year, new research on APAC social media use shows

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Instant messaging use has jumped 10% year-on-year as users favour closed messaging platforms, primarily Facebook, WhatsApp and WeChat, new research from TNS shows ...

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TNS appoint Anne Rayner to Global Head of Communications Research

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The FINANCIAL -- Global research consultancy TNS on September 29 announced the appointment of Anne Rayner as Global Head of Communications Research ...

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Dear brands, conusmers just aren't that into you: JWT & TNS

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ASIA-PACIFIC - Consumers across Asia-Pacific are hesitant, or even suspicious, about engaging with brands online, and resent ...

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Abbott government doubles market research spend on China free trade deal

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The Abbott government has nearly doubled the amount of money it will spend on market research designed to underpin ...

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Are you overwhelmed by real-time data?

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Research reveals Australian businesses believe brands should be more active in digital ...

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TNS Australia expands Rutley's role

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TNS has appointed Robyn Rutley to the role of director of its Social and Government practice ...

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The real world of your shoppers

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Two steps to understanding shopper insights from the outside ...

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Who wears the innovation trousers

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Superior market understanding and setting up your business to flex can place you in the enviable position of ...

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China moves from being tech-trend followers to leaders

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Chinese consumers are evolving when it comes to their technology needs. It wasn't too long ago that ...

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Marketing fails: 7 dangerous assumptions of product innovators

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Mark Hobart writes that, while there has never been a one-size-fits-all approach to product innovation ...

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Weak AUD expected to lift domestic travel

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New TNS research unearths Australians' motivations for domestic and international travel amidst ...

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More Australians are choosing domestic holidays – TNS study

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Australia's tourism and travel habits have changed as more Australians are choosing to holiday domestically ...

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Get inside their heads

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The 4 steps to demystifying shopper insights ...

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Weak dollar expected to lift domestic travel

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TNS research has unearthed Australians' motivations for domestic and international travel amidst ...

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Weak AU dollar likely to boost domestic travel

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Australians are expected to relax and rejuvenate through domestic travel in the near future, according to the latest research findings released by TNS ...

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Tourism Australia starts digital transformation

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STW-owned creative technology agency DT has unveiled the first iteration of Tourism Australia's "digital transformation" ...

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Six retail models that will redefine shopping

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Retailers once owned every aspect of the complex process of shopping, but as TNS reveal ...

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Mastering a mobile centric world

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As Australians rapidly embrace online shopping, the Australian Communications and Media ...

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The Connected Shopper

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Media fragmentation is often described as the biggest brand challenge of the digital age ...

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Consumers swayed by 'trusted recommendations'

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China's consumers are being a bit more tight-fisted with their money. Sales of consumer ...

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Australia's nutritional 'waist' land

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Sporting the most rapidly increasing waistlines of any developed nation, Australia is facing an obesity epidemic ...

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This research agency has created a tool that tests new product ideas in 48 hours

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A new tool, called eValuate Express, can identify winning product ideas in as little as ...

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TNS tests new product ideas in 48 hours

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eValuate Express will allow businesses to determine whether a new product idea will drive top-line business growth ...

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Sky News Business interview with Alistair on Connected Life

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TNS Australia Executive Director, Alistair Leathwood, looks at the details on Connected Life in an interview with Sky News ...

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TNS launches express NPD screening tool

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Global research consultancy, TNS, has released a quick turnaround tool to help businesses ...

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Study reveals 47 per cent of Australians own a tablet

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As 3.3 hours a day is spent online outside work ...

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The 10 key insights from the 'Connected Life'

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Australians typically own nearly five online devices and spend more than three hours ...

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Answering marketers' prayers?

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Smartphone penetration hits 75% ...

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Connected homes, cars starting to take off

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Tablets also hit mainstream with about 46 per cent penetration, according to new research ...

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Tourism Tasmania - Tourism Talk

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Domesticate 2013 report featured ...

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Half unhappy at work according to new research

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NINE out of 10 Australian employees think a mentally healthy workplace is important ...

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Half of workplaces are mentally unhealthy

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One in two Australians believe their workplaces are mentally unhealthy, but only ...

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Bosses way of the mark

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Many bosses think they are doing enough to create mentally healthy workplaces ...

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Australians want 'mentally healthy' workplaces

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AND has previously reported that the cost to Australian businesses of ignoring mental health issues in the workplace ...

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Lack of action on mental health leads to millions of sickies

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Millions of Australians believe their workplace is not mentally healthy, fuelling high numbers ...

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Depression in the workplace costing workers and businesses

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An alarming number of Australians feel their workplaces are mentally unhealthy ...

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TNS launches new method of ad evaluation

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First time behavioural economics theory applied to measure long-term impact ...

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The key to shopper happiness

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The most under appreciated truth in retail is that happy shoppers spend more ...

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Mobile Hub: mobile in the Aussie landscape

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April saw the publishing of the 2nd Annual IAB Mobile Landscape Study ...

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Applying science to innovate the measurement of persuasion

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Advertisers have always intuitively understood the power of emotive appeals to connect ...

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Changing Fortunes

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Three strategies to navigate the turbulent retail landscape ...

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Australians say they need a break from planning their holidays

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Overwhelmed Australian families are increasingly turning to package deals as a way to take the hassle out of organising holidays ...

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Interest in domesticate travel once again renewed

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TNS research indicates Australians weigh out life demands with travel desires and find ...

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TNS appoints new Executive Director to Sydney operation

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Global research consultancy TNS, today announced the appointment of Alistair Leathwood as Executive Director. ...

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First impressions count

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Shoppers process just one per cent of all visual information in a retail store, yet brands spend millions on point of sale material (POSM) to stand out instore...

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